Business and Charity – Working Together to Save the Planet

Business and Charity – Working Together to Save the Planet

Business and Charity – Working Together to Save the Planet

It's great to see businesses engaging with the public in innovative and new ways, particularly where it involves educating younger people about the rainforest, global warming and the dangers of climate change.

Rainforest cafe is a great example of this and is London's biggest family restaurant. It's hidden in the West End and designed as a tropical hideaway that recreates the atmosphere, sounds and sights of our natural world rainforests. Stunning special effects include tropical rain showers, lightening storms, waterfalls and lifelike inhabitants that include gorillas, jaguars, crocodiles, butterflies and elephants. The best thing about the Rainforest cafe is that it's wholly committed to teaching its guests about how to save the rainforest through education and support environmental causes.

The owners of the cafe know that serving good food is one of the oldest pleasures of mankind and that education can be fun, engaging and fascinating. They also know that the planet needs the young people to want to save the rainforest, which is still disappearing at the rate of knots and becoming seriously damaged by corporate deforestation, including cattle ranching, monoculture agriculture and soya plantations.

The Rainforest cafe also works with the World Land Trust to protect the world's remaining rainforest and helps with fundraising and supporting the publicity effort of the charity.

It's certainly a positive example of commerce and environmentalist action co-existing to better our planet and hopefully the trend will continue to grow, as businesses grow on the premise of being environmentally friendly and based on sound 'green' and eco-friendly credentials. Certainly, the younger generation seems keen to patronise those businesses that are committed to preserving and supporting the planet and rainforest - and with the next generation standing ready to inherit the planet that we created for them, it seems hardly surprising that they are demanding more from industry and commerce and its role within the world.